Defining the Mood of Group: Comfortable with or Scared of the Process?
Defining Common Language for Group about what “Strategic Planning” means.
Defining Company’s Life Cycle Stage:
Protecting an Established Position?
Leveraging Unique Resources?
Pursuing Fast Changing market Opportunities?
Other Unique Positions?
Defining: Vision and Mission for the Company
Writing a Strategic Summary Statement –
Defines Key focus – Customer, Employee or Shareholders?
Frames the Business Model
Defines Company’s Approach to Business
Defining Strategic Components:
What and by when
Defining product, customer, geographic location, vertical/flat org., Financial capacity, core values, competitive environment.
What is Sustainable Competitive Advantage (Value Prop. Map)
Why are we unique?
Why do customers buy?
What’s unique about our delivery?
(Finishes with) Defining: the Rules of Engagement. Core values, ethics…..