Starts With
Defining the Mood of Group: Comfortable with or Scared of the Process?
And
Defining Common Language for Group about what “Strategic Planning” means.
(Leads to)
Defining Company’s Life Cycle Stage:
Are we:
Protecting an Established Position?
Leveraging Unique Resources?
Pursuing Fast Changing market Opportunities?
Other Unique Positions?
(Leads to)
Defining: Vision and Mission for the Company
(Leads to)
Writing a Strategic Summary Statement –
Defines Key focus – Customer, Employee or Shareholders?
Frames the Business Model
Defines Company’s Approach to Business
(Leads to)
Defining Strategic Components:
Objective
What and by when
Scope
Defining product, customer, geographic location, vertical/flat org., Financial capacity, core values, competitive environment.
Advantage
What is Sustainable Competitive Advantage (Value Prop. Map)
Why are we unique?
Why do customers buy?
What’s unique about our delivery?
(Leads to)
Defining:
Specific Goals
Action Plans
Deadlines
Accountability
(Finishes with) Defining: the Rules of Engagement. Core values, ethics…..