Starts With

Defining the Mood of Group:  Comfortable with or Scared of the Process?

And

Defining Common Language for Group about what “Strategic Planning” means.

 

(Leads to)

Defining Company’s Life Cycle Stage:

Are we:

Protecting an Established Position?

Leveraging Unique Resources?

Pursuing Fast Changing market Opportunities?

Other Unique Positions?

 

(Leads to)

Defining: Vision and Mission for the Company

 

(Leads to)

Writing a Strategic Summary Statement –

Defines Key focus – Customer, Employee or Shareholders?

Frames the Business Model

Defines Company’s Approach to Business

 

(Leads to)

Defining Strategic Components:

Objective

What and by when

Scope

Defining product, customer, geographic location, vertical/flat org., Financial capacity, core values, competitive environment.

Advantage

What is Sustainable Competitive Advantage (Value Prop. Map)

Why are we unique?

Why do customers buy?

What’s unique about our delivery?

 

(Leads to)

Defining:

Specific Goals

Action Plans

Deadlines

Accountability

 (Finishes with) Defining: the Rules of Engagement.  Core values, ethics…..